![]() |
| The Driving Force Of Electronic Commerce (EC) |
Market factors, effectiveness, social, and technology has created a business environment that is very kompetetif where the customer is the focal point. Furthermore, these factors can change quickly, sometimes unexpectedly (Knoke, 1996). Therefore, companies must often react quickly to problems san opportunities arising from this new business cycle (Drucker 1995). Because the rate of change and
