Electronic Marketing Process and Interdisciplinary Nature of E-Commerce

Electronic Marketing

-Electronic Marketing Process- In order for a trade between a buyer and a seller can be done, then there should be a specific process. This process may include the following stages: 

• Buyers entered the market through computer
• Buyers looking for a product, enter the product vendor homepage
• Buyers select products, from catalogs
• Buyers order products, fill out purchase orders, transaction processing occurs
• Purchase order is sent to the seller, an integration of law
• The seller confirms the order
• Buyers pay, using multiple payment options, the transaction
• Payment information is sent to the bank, an integration of law
• Credit check on the buyer's bank
• Approved credit, payable at the bank seller, an integration of law
• Products delivered by the seller
• Products received by buyers

Clearly, if the buyer is an organization or a repeat customer, number of stages can be changed or bypassed. Later, we will deal with the major steps in this process, and also with specific products and services of electronic markets.

-Interdisciplinary Nature of E-Commerce- Electronic commerce, as a new field, is developing a theoretical or scientific foundation. It is clear that E-Commerce is based on a number of disciplines. Various major discipline of E-Commerce and examples of issues it addresses include: 

• Marketing. Many issues beyond marketing system internet network (offline) is still relevant for E-Commerce online-for example, the cost benefit of advertising and advertising strategy, are other issues unique to E-Commerce, ranging from online marketing strategies to interactive kiosks.
• Computer Science. Most of the existing problems in the infrastructure box in Figure 1.2. such as language, multimedia, and networking, the study area of computer science disciplines. Intelligence agencies, too, plays a principal role in the E-Commerce.
• Psychology and Consumer Behavior. Consumer behavior is the key to the success of B2C commerce, as well as with the behavior of sellers. The relationship between culture and attitude of consumers in electronic markets is an example of the issue of study in this field.
• Financial. Bank money market and is one of the major participants in the E-Commerce. Also, the financial agreement is part of various online transactions. Such issues sort of use of the Internet as a replacement for the stock exchange and the possibility of fraud in a stock transaction is one example of the various topics within this region
• Economics. Electronic commerce is influenced by economic forces, on the other hand, it has important implications for the economy of the country and the world. Also microeconomic theories need to be considered in the planning of E-Commerce, as well as the economic impact of E-Commerce for the company.
• Management Information System (MIS). Department of Information Systems who is usually responsible for the spread of E-Commerce. This discipline includes the important issues of concern, ranging from system analysis to system integration, without forgetting other things, such as planning, implementation,'s security, as well as payment systems.
• Accounting and Auditing. In some cases, back-office operations of electronic transactions together with other transactions, but different in others. Auditing of electronic transactions is a challenge for the accounting profession; as well as the development of a methodology for cost-benefit justified.
• • Management. Electronic commerce needs to be managed properly, and because of the nature of the E-Commerce is interdisciplinary, it requires different management approaches and new theories.
• Law and Business Ethics. Legal and ethical issues are really very important in E-Commerce, especially in the global market. Many of the bill was postponed, while there are many ethical issues intertwined with legal issues, such as privacy and intellectual property.
• Other Discipline. A number of other disciplines are also involved in various aspects of E-Commerce in a smaller degree, for example, linguistic (translation in international trade), robotics and sensor systems, operations research / management science, statistics, as well as policy and public administration. Also, E-Commerce concerned with engineering (engineering), health care, communications, and entertainment publishing. In this book, we will cover the various disciplines involved in E-Commerce.